WOW, I can’t believe how fast time is flying. Last week I didn’t get a chance to blog because there was just so much GREATNESS going on. I attended several events last week with one being ICONIC presented by Inc. & CNBC with my wonderful partners Jasmine Simms and Omar Muhammad. This event was absolutely AMAZING. I have never been to an event with so much power and inspiration in the room. This was a full day conference (Started at 8am and ended at 8pm) in Washington DC at the Warner Theater. Speakers consisted of Bert Jacobs, Kevin O’Leary, Janice Bryant Howroyd, Jenny Fleiss, Kenneth Cole, Seth Goldman, Eric Ryann, Robert Parsons, Elizabeth Culter, Janice Rice, Kevin Plank and my Uncle Marcus Lemonis J. I know you are probably saying WOW so many great people in one room; Let me tell you it was so much to take in but it was an AMAZING experience. We learned so much and truly left inspired and ready to conquer our goals.
If you didn’t get a chance to attend the event no worries here are my biggest takeaways from some of my favorite speakers.
My first takeaway comes from Bert Jacobs. If you don’t know who Bert Jacobs is he is the one of the founders of the brand Life is Good. I wasn’t familiar with his brand until this event, but I am ALL over it now. His story and journey was amazing. The one thing I took away from him was “Stay True to your Brand.” This may sound like an easy task to do but honestly not a lot of people are able to do this. The world will try to force you to adjust to their beliefs or vision for your brand but you must remember your “WHY” and stay true to that. Another takeaway from his was “Think outside the box of advertisement and create ideas that are connected to your purpose.” This is huge. I believe that if your marketing techniques reflect who you are as a person than people will be able to connect to your brand better. Remember people buy into you before your brand so it’s important that you implement you in your marketing techniques.
My second takeaway comes from Eric Ryann who is one the founders of Method home products. If you are an advocate Target shopper like me you have probably seen their products on the shelf which are in a cool shaped bottle. These products aren’t your ordinary products and although I have never purchased any of their products (I don’t do much cleaning anymore thanks to Nuvision Systems lol) I am going to invest in some of their products because I love that I they aren’t harmful! Eric is one of the speakers I connected with immediately and I felt like we were friends and hang out on weekends. He has achieved so many things at such a young age. My takeaway from Eric was “Start with Culture.” Eric believes (and I do too) that your business will blossom if the people there love their jobs and felt equal. It’s so important for you to create a culture where everyone feels important and valuable. I love that in the Method Company everyone is the receptionist and everyone has a chance to lead the morning huddles. I can’t wait to hang out with Eric soon lol!
My third takeaway comes from my uncle Marcus Lemonis (no he is only my uncle in my head). Marcus Lemonis is one of my BIGGEST mentors. If you don’t know who he is run to your televisions turn on CNBC and watch the Profit!! He is one of the smartest and most transparent people I know. I literally study his work and know one day I will accomplish some of the goals he has. My take away from him was “You must take responsibility for your actions and the role you play in failures in your business.” So often in life we want to blame others but really you play a huge role in your failures. Although failures aren’t bad it is imperative that you understand the role you play in failing. Marcus was very inspirational he shared his story and why he is the way he is. I honestly thought that he would get up and say this profound speech but he came off the stage and spoke directly to people in the audience. He taught people how to be vulnerable and get to the root of things rather than holding them in and allowing them to dictate your future.