Hi There! Can you believe that the first month of the year is just about over? Time is surely flying but we hope you all are having fun. Time is valuable; You can not get it back and you can not buy it, so it is important that you utilize your time wisely in business. In 2016 studies showed that an average user spent 118 minutes a day on social media. Can you believe that? At least two hours is being spent on social media a day. How much can you get accomplished in 2 hours if you spent that time on business building techniques? A WHOLE LOT!
This year we want business owners to reduce the time they spend on social media and spend more time on other business building techniques. In order for you to do so you need to know these 3 things about Social Media Marketing in 2017:
- Although there was already a push to video features on social media, platforms are taking FULL advantage of incorporating live video features. You need to understand these features and ensure that you are effectively incorporating them in your social media strategy.
- More people are spending money based on social media marketing. How many things have you purchased because you first saw it on Facebook or Instagram? So think about how your target market is making their purchase decisions. You need to know your customers spending habits and create marketing campaigns based on those habits.
- Social Media will not be going anywhere so if you don’t know the basic strategies you should implement, RUN fast to your next Social Media training/workshop!
2017 has so much to offer small business owners and we hope that you all take full advantage of the opportunity to grow your business even more!
The Business Dr.