Are you a Bey fan or nah???? Well I am here for Beyoncé and I am sure everyone reading this is too (some may be in denial), Clearly Beyoncé is a marketing genius and because of that she will ALWAYS WIN in Business!
Now there are tons of reasons that people love Bey but I have to say outside of being an AWESOME performer I love her business mindset. Why? She is the only person I know that can spend ZERO dollars on marketing and make BILLIONS! She is the only person I know that do not FOLLOW not 1 person on Instagram but have 59.2million followers. FYI that is 20% of the total Instagram population! If 59.2 million people bought a product from you for $1…………… yea you do the math!
Check this out Beyoncé dropped a whole album in the middle of the night and recorded a video on her IPhone! She sold MILLIONS of albums and did not launch one marketing campaign. She leveraged what some business owners are still afraid to master SOCIAL MEDIA! If you are straining your brain trying to figure out how you can do some of what Beyoncé is doing I am about to drop some great knowledge on how you can do so. To quite be honest with you Beyoncé didn’t do anything that a random individual can’t do.
Build your brand by being Beyoncé consistent!
When was the last time you heard someone say a Beyoncé album wasn’t good or her concert was boring? NEVER (if you did I need proof). Beyoncé consistency trumps all. If you are consistently producing quality content, products etc. you will be able to build a solid brand that will allow you to break revenue records. Being consistent does require you to have a plan. You can purchase my Social Media Content Calendar which will allow you to plan in order to be Beyoncé consistent!
Know your Beyoncé value
UMMMM did anyone try to purchase Beyoncé tickets today? She did not lower her prices because people think they are too expensive, she understands her value and know that people will pay for value. Every time you run a sale you are devaluing your business. Now don’t get me wrong occasionally running sales is not a bad thing but if you are having a sale every week that means you know your product or service is not valuable.
Share your Beyoncé FAB world with your followers
Beyoncé does not promote just what she want you to buy. In fact she barely promotes anything! On her social media platforms she really utilizes it as a platform to share special moments and images of her. She knows that people buy into YOU before they ever think about buying a product or service from you. On your social media platforms you need to balance what you share and let people into your world. NO I am not saying put ALL your business on social media but instead humanize your social media and let people know that there is a real person behind the brand and not a robot! In order to know what your customers want to see you can utilize my Social Media Goal Sheet to help you keep track of what you need to post and what your followers like more!
Give Beyoncé Quality Photos
I am not sure what type of camera Queen Bey have (I am sure it maybe an expensive one or maybe not) But the quality of your photos are important. There are TONS of FREE Apps (I will discuss this at my Social Media Workshop) you can use to edit images you want to use on social media.
Think about this when you are about to upload a picture:
- Is this picture engaging?
- Will it capture the attention of my audience?
- Will my audience be able to connect with this image?
- Does this image tell a story?
Your pictures should be yes to two or more of those questions.
Social Media platforms are FREE. It is important that you understand your brand and are able to relay your brand message on Social Media. With the right plan and consistency you too can market like BEYONCE!
Thank me Later