Hey, hey, hey business lovers!
I am sure you are currently using Facebook for marketing purposes, but are you getting any results? Let’s day you are getting results, but you aren’t getting the results you desire. I can help.
Facebook releases new features for advertisers almost daily. If you want to gain a competitive advantage, you must be amongst the first to you the new ad formats.
I understand it can be overwhelming to keep up with the ever-changing digital landscape. Lucky for you, I’ve been taking a closer look at Facebook marketing over the past few months. I was interested in knowing, how businesses are using it, how consumers are engaging with it and how the platform is evolving.
Here are a few trends you should be aware of and include in your Facebook marketing plan:
- Mobile Engagement– Everyone is using their phones to check their Facebook page, but are you crafting marketing campaigns for mobile users? That’s right, you should focus on creating campaigns that will attract the mobile users. Think about how you react to the brands you love through your mobile device and leverage that for your marketing campaigns. FYI: all of Facebook’s new ad formats are primarily optimized for mobile!
- Call Now Button- There’s a new “call now” feature that is ideal for real estate agents or service based businesses. Consumers can see your phone number displayed and click to call you directly through the ad. The least amount of steps a customer has to take, the more likely they are to interact with you. This features allows them to call and connect with you instantly
- Video Adverts- Video marketing is extremely effective and a great way to connect with your audience. It’s estimated that mobile video will account for 75% of total mobile data traffic by 2020. As a marketer it is important that you test your video to see the effectiveness. Word of advice: The less it looks like advertising, the more effective it could be.
- Instagram Advertisement- Did you know that you can implement Instagram advertisements from your Facebook ads? Instagram ads are expected to bring in $595 million in mobile ad revenue in 2016. Advertisers wouldn’t spend millions in marketing on this platform if they weren’t seeing a return on their investment. In order for you to stay competitive you need to CATCH UP!
Innovation is the key to successful marketing of any kind. Social media marketing is increasing important, if you want to thrive in the digital world. You need a strategy.
If you have a Social Media Marketing plan, use my Social Media Marketing Calendar to help you strategize or contact me for a free consultation today!
Thank me later.
The Business Dr.