Straight Outta Originality
Originality? Does anyone still believe in that? How often do you scroll through social media and you see the same thing over and over from different users? I am not sure what your response was to that question but mine is TONS. It drives me BANANAS. Why aren’t we original anymore? Is it too much to think outside the box?
Writing on this topic is something that I have been pondering for a while. I think that so many times people are stuck in the concept of “not recreating the wheel” and to often forget that businesses that are innovative are ones that have long lasting success. Building a brand is hard work and requires much dedication, discipline and determination but more important it requires INNOVATION. Any brand should want to connect with their target audience in the most efficient and effective way. What many don’t understand is doing so is not as hard as most think it is. I want to offer a few tips on being original in your brand.
- Evaluate your brand to ensure it is your brand- Determine what makes your brand unique
Maybe you are quick to copy what your competition or others are doing because you aren’t very confident in your brand; or maybe you are trying to stay ahead of the trend. The problem with both of these reasons is that you are hindering your brand and your expertise. You have to realize that just because something works well for others do not mean it will work for you. You have you always embedded your style in everything that you do. I get it; your competition did something so awesome you were amazed! It’s ok to admire those things and it’s also ok to borrow somethings from others but you should always make it yours. Add your flavor into a concept and make it yours.
- Use Google as a research tool not as a ghost writer
Google is our best friend but it is a tool that is misuse very often and can really hinder a business success. Googling information is perfectly fine but the way you utilize it is key. In school you are taught not to plagiarize and that is something that should stick with you forever. Utilize Google as a research tool. Rewrite content in your own words and from your point of view. It’s even ok to disagree with information you fine.
- Remember your original Business goals
When you created your business, hopefully you created the business to solve a business problem. Hopefully you also did your research and determined that although their maybe businesses similar to yours your business offer things that others don’t. When you go back to your original plan it should reflect your ideas and thoughts on how you are going to run a successful business. That’s why it’s important to actually have a PLAN!!!
People buy into brands because of originality along with great service and product. Remember that the next time you create a new product, service or marketing campaign.