Facebook may have platform similar to Snapchat soon. You heard it from The Business Dr. first!
What does this mean for your business?
Although SnapChat is growing everyday there are still over 1 billion users on Facebook. If Facebook actually nails this feature, which let’s be honest, they usually nail imitating the newest social media trends, SnapChat may no longer be the only platform that allows you “snap” your activity in a particular location for a limited period of time. What does that mean?
It means that for your audience that hasn’t joined the SnapChat craze quite yet, there may not be a need for them to make the leap. They can stay on Facebook, where they are already comfortable, and still enjoy the pleasures of other social media platforms. If you’re using Snap to reach your audience, don’t stop, but don’t put all your eggs in one basket just yet. Always stay on top of the trends and build a contingency plan!